Case Study: Transformative Growth with Indago Research & Health Center, Inc.
Case Study: Transformative Growth with Indago Research & Health Center, Inc.
ABOUT THIS PROJECT
Indago Research & Health Center, Inc. is a leading clinical trial facility based in Hialeah, Florida, conducting Phase I-IV clinical trials for both adult and pediatric participants. They collaborate with top pharmaceutical sponsors to advance medical research and improve patient care.
SCOPE OF WORK
- Branding
- Strategy
- Visibility
Challenge
When we first partnered with Indago Research, their online visibility was limited, which impacted their ability to be more visible in the community. Their initial digital footprint included:
Google Reviews:
Just 5 reviews, limiting their credibility and local trust.
Website Traffic:
Few daily visitors to their official website, making it harder to raise awareness about ongoing clinical trials.
Inbound Calls:
Less inbound calls than expected based on their good reputation with clinical trials and high quality patient services.
Strategy Implemented
To strengthen Indago Research’s online presence and community engagement, we executed a comprehensive digital strategy, including:
Reputation Management
Encouraged satisfied participants to leave Google reviews, improving both rating and review count. We also implemented a review response system to engage with all feedback, fostering transparency and trust.
Website Redesign and SEO
Enhanced search engine optimization (SEO) to drive more organic traffic. A complete website elegant and easy to use redesign making it easier for visitors to find relevant clinical trials and contact the center.
Digital Outreach Campaigns
Launched targeted digital campaigns across search engines and social media platforms to promote clinical trials and educate the local community about the benefits of participating in clinical research.
Results Achieved
Increase in Conversions
+
0
%
Google Maps Reviews
+
0
Inbound Calls Per Month
+
0
Conclusion
This case study highlights how a custom digital growth strategy can transform the online presence of a clinical research center, driving community awareness, increasing participant engagement, and strengthening the center’s reputation among both patients and sponsors.
Indago Research & Health Center, Inc. continues to grow as a trusted research site, advancing important medical discoveries while serving its local community.
Comments are closed.