Case Study: Transformative Growth with Indago Research & Health Center, Inc.
Indago Research & Health Center, Inc. is a leading clinical trial facility based in Hialeah, Florida, conducting Phase I-IV clinical trials for both adult and pediatric participants. They collaborate with top pharmaceutical sponsors to advance medical research and improve patient care. (indagoresearch.org)
Challenge
When we first partnered with Indago Research, their online visibility was limited, which impacted their ability to be more visible in the community. Their initial digital footprint included:
- Google Reviews: Just 5 reviews, limiting their credibility and local trust.
- Website Traffic: Few daily visitors to their official website, making it harder to raise awareness about ongoing clinical trials.
- Inbound Calls: A low volume of incoming calls and inquiries from potential study participants.
Strategy Implemented
To strengthen Indago Research’s online presence and community engagement, we executed a comprehensive digital strategy, including:
-
Reputation Management
Encouraged satisfied participants to leave Google reviews, improving both rating and review count. We also implemented a review response system to engage with all feedback, fostering transparency and trust. -
Website Redesign and Optimization
Enhanced search engine optimization (SEO) to drive more organic traffic. Additionally, we improved the website by making a complete redesign and also updated trial pages, making it easier for visitors to find relevant studies and contact the center. -
Digital Outreach Campaigns
Launched targeted digital campaigns across search engines and social media platforms to promote clinical trials and educate the local community about the benefits of participating in research.
Results Achieved
The results speak for themselves:
- Google Reviews: Grew from just 5 reviews to 166 reviews — a remarkable boost in online reputation.
- Website Traffic: Currently, the website receives an average of 120+ daily visits, significantly increasing visibility and awareness.
- Inbound Calls: Indago Research now receives more than 159 calls per month from potential study participants, a clear sign of increased interest and effective outreach.
Conclusion
This case study highlights how a custom digital growth strategy can transform the online presence of a clinical research center, driving community awareness, increasing participant engagement, and strengthening the center’s reputation among both patients and sponsors.
Indago Research & Health Center, Inc. continues to grow as a trusted research site, advancing important medical discoveries while serving its local community.